One of the first things that Xbox CEO Asha Sharma did after ascending to her position was to unveil the next Xbox, Project Helix. Although Microsoft has yet to disclose pricing details, early estimates suggest that Project Helix may cost $900 or more. Now, Sharma has indicated that Xbox may have to embrace "radically different" plans to thrive in the future.
"I think what is needed for console, rather than just the most premium, high-performance console in the world … we've reached a point where it will be hard to imagine that mass audiences can afford thousands of dollars to spend on a console," said Sharma during a recent live event hosted by Fortune. "So I think we will start to see radically different business models that we never expected start to come into orbit later this year."
Sharma has previously acknowledged some disappointing numbers from Xbox's most recent financial year, and she offered another frank assessment of the business during her on-stage conversation.
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