Activision's Call of Duty: Modern Warfare 4 is expected to be one of 2026's biggest game releases alongside GTA 6, and the company is expected to go all-out with its marketing and promotion campaign for it. That may have already begun, but not in the way anyone might have expected.
World Cup fans have spotted a curious detail on the French men's national team bus–luggage that appears to carry the Modern Warfare 4 branding.
You can clearly see the branding in the image below. We don't know if this is an official marketing effort from Activision or something else, but in any event, it's getting people to talk about Modern Warfare 4.
It's not the only sports-related marketing beat for Modern Warfare 4, as the game will be playable at the Fanatics Fest in New York City this month.
‘CALL OF DUTY: MODERN WARFARE 4’ branded luggage has been spotted on the Team France FIFA World Cup bus 👀 pic.twitter.com/XbxYUXFuep
— Forward (@ForwardLeaks) July 1, 2026
Modern Warfare 4 releases this October, about a month before GTA 6 arrives. The game takes place on the Korean peninsula as North K
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