Microsoft's potential options for the future of the Xbox brand reportedly include spinning it off into a separate company or operating as a "wholly owned subsidiary" rather than a division within Microsoft.
According to The Information (via Reuters), these are just a few of the options Microsoft is considering. Xbox has struggled mightily in recent years, most recently losing millions of subscribers to its Game Pass subscription service after a major price hike. Game Pass has, at least partially, seen improvement following a price cut that also removed new Call of Duty games from the library.
A spin-off would, on paper, make the Xbox brand free from the high-profit-margin expectations of Microsoft as a whole, though it would also no longer have access to the vast resources of such a large company.
The Information's report also said Microsoft is planning to increase investment in a few of Xbox's biggest franchises, including Halo, The Elder Scrolls, and Fallout, in order to
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