Amazon Games' boss Jeff Gattis has a solution for the rising cost of console gaming, but it's certainly one that nobody wants and hasn't been successful thus far: cloud gaming. Let's hear him out real quick.
In a July 23 interview with the BBC, Gattis talked about what the future of gaming could look like as consoles soar past $1,000. Although he acknowledged how important systems are to the industry as a whole, he also noticed an untapped market beyond traditional consoles that Amazon Games has been trying to reach.
"There are somewhere between 2.5 and 3 billion people who play games around the world, but only a fraction of those own dedicated gaming hardware," Gattis said. "As hardware becomes more expensive, and as streaming technology continues to improve, I think you'll naturally see more people asking whether they actually need that dedicated device."
He reiterated this point to The Game Business on July 23. In a lengthy interview, Gattis said that Amazon isn't attempt
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